AMFP Raleigh/Durham Designing for Impact: Elevate Healthcare Spaces Using Experience Design
Healthcare environments have the power to either ease or intensify the experiences of patients, caregivers, and staff. This program explores the transformative potential of Experience Design to shape healthcare spaces to be both functional and emotionally supportive. We'll define key principles of Experience Design and show how strategy-driven approaches can improve user experience and operational efficiency. Real-world case studies will highlight how thoughtful design creates more intuitive, welcoming, and restorative healthcare spaces.
Presenters:
Paul Fox | Principal | Director of Interiors and Healthcare
Studio 310
As Director of Interiors, Paul comfortably navigates broad conversations around design with the participant at the forefront. His catalog of work comprises more than two million square feet of interior space that crosses corporate office, higher education, retail, hospitality, senior and healthcare markets.
Paul’s focus on healthcare design grew out of what he considered was missing from our healthcare environments, it was about how to feel connected and in control of your own wellbeing.
Over the past thirty years, Paul has designed interior environments with a focus on experience and interaction; for him it’s all about patients feeling at ease, providers feeling valued while considering the necessity for efficiency and process. He promotes equal parts of well being: 50% clinician/50% patient. His spaces are well crafted, detailed, responsive, functional, refined and spirited. Paul’s areas of experience center on master planning, programming, space planning, visioning and problem solving.
He undertakes each design opportunity with regard for refined details and tailored functionality to create elevated spaces focused on the user experience.
Education: BA Architecture, Urban Planning; UNC Charlotte
Member: AMFP Carolinas Chapter, Corenet Carolinas, Dental Advisors of North Carolina
Carolina Medical Advisors
Kimberly Paulus, SEGD | Experience Lead
Studio 310
Kimberly brings a human-centered approach to every project, transforming built environments into meaningful experiences. As an innovative experiential graphic designer, she brings together wayfinding, placemaking, and brand activation to cultivate human connections with the spaces they are in. By deeply understanding the user’s needs and behaviors, she designs inclusive spaces that support clarity, encourage engagement, and provide a lasting sense of place—ensuring every touchpoint leaves a positive impression.
Kimberly has over a decade of experience working in both the private and public sectors. Prior to joining Studio 310, she worked in London at a global architecture firm developing projects for large scale entertainment and sporting facilities.
Education:
Bachelor of Fine Arts in Art; Ithaca College. Ithaca, NY
Master of Advanced Studies in Visual Communication & Iconic Research; Basel School of Design/HGK FHNW, Basel, Switzerland
Master of Fine Arts in International Graphic Design; University of Illinois at Chicago, Chicago, IL
Affiliations:
Society for Environmental Graphic Design (SEGD)